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For the Love of Sitelinks!
We’ve been noticing a big trend with paid search marketing innovations, particularly those aimed at shifting consumer click behavior from organic to paid. It is important to understand the cost and...
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PPC Strategy Matrix
Search, paid search especially, benefits as an advertising medium where there is always room for improvement. This means PPC marketers often find themselves with massive to-do lists, outlining an...
View ArticlePaid Search Fundamentals: Keywords
Search is always changing. Staying on top of and in front of the latest innovations becomes extremely important for marketers and agencies alike. However, while we love to push the bar for what is...
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Moments of Truth to Equity Clicks
“Moments of truth” now depend on “equity clicks.” Equity clicks happen when your consumer allows your brand to exist within their journey. An equity click is any consumer-driven action online (or on...
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Um, Could You Be Quiet, Please?!
Noise. Specifically, the kind that results from a zillion different advertisers living within a channel. How are you going to stand out and be heard when you’re launching a campaign in Search? Easy,...
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The “Always There” Brand
If the internet is making brands more accessible, shouldn’t modern brands act like real friends, real partners, and encourage real dialogue? This is why modern brands must be “always on” or “always...
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Tell the Story
“Tell the story.” This line is as common in the agency world as “promote synergy” is (or should be) in the client world. Colleagues of mine have often joked that we were going to buy t-shirts that...
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Digital Branding by the Pageview
As a continuation to the post Moments of Truth to Equity Clicks, let’s start thinking about the Multiplicity Factor of Pageviews for Digital Branding. Maybe we’ve been thinking about pageviews all...
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Bring the Brain, Bring the Storm
Brainstorming is an absolute must in any team-oriented environment. It’s even more important for marketing agencies. Working in low-energy silos produces incomplete strategy. However, crafting the...
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Paid Search for Small vs. Large Businesses
Hi, my name is Nicole, and I just opened a pet supply store in northern New Jersey – and I’m trying to gain awareness and traffic to my new store. (Well, this not all true, but for all purposes of...
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